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Otherwise, they get rose-colored glasses about success in the home market and presume it will equate quickly. You pointed out anticipating 5070% volumes. I've even seen cases where it's simply 2530% at launch.
Significant Market Milestones for 2026 ExpansionYou require equity sponsors who believe in the vision and the team. That's expensive, but it produces critical mass, constructs awareness, and validates above-store leadership.
Significant Market Milestones for 2026 ExpansionAt Chop Store, we deliberately built strong bases in Phoenix and Dallas. That gave us the success to withstand slow starts in Houston and Atlanta. And we were lucky that Dallasour second marketwas also where our group lived. Having the entire team in-market to support stores, hire, and guarantee culture was big.
People typically undervalue how important group is to scaling. How have you approached building and scaling your team? This is something I'm truly happy with. Our team took all the things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here. We highlight growth state of mind and career pathing.
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